Brand:Carlsberg/ Zhuygulivske

To remind people of good times is one of good ways to attract people’s attention to a product. Zhuygulivske is a beer specially made for people in the South regions of Ukraine. The target group is men who feel nostalgic for the times of 70-80s.
How we did it
We created the digital illustration in a retro style that shows good and kind times of Soviet Union, when people were more friendly and lived happy lives. The technique of this image is the same as artists work in that time, so it takes you to carefree days of that period when you look at it.