Illustrator vs Art director
We needed to make a special presents for our clients and team members on Christmas holidays. With those presents we decided to help art directors and illustrators to come closer to each other, and understand what they think about each other. It was some kind of research, which made to smile everybody.
How we did it
We asked art directors to describe how they saw illustrators in a few lines. The same question we addressed to illustrators about art directors. We summarized received information and saw several bright types of our characters in this experiment. These characters were drawn and placed on the label of the wine bottle. On the bottle package we placed the description of this research. Enjoy the result!