It is not an easy thing to talk about something ugly, upset, and damaged. How to convince people to be more kind, generous, and give a little love to those who really need it? The idea was to attract more attention to homeless dogs in VIASAT NATURE TV-program For the Love of Dogs.
How we did it
The task was to create illustrations of the dogs. It was important to show the real look of dogs with damages and make people want to take care of them. We made realistic pencil dogs’ portraits that became elements of the web site design of TV-program For the Love of Dogs.