MORSHINSKA SPORTIC

Client:Y&R

Brand:morshinska sportic

Idea
To create bright labels for kids’ product (water) Morshynska Sportic which can be a part of eye stopper in huge supermarkets.
How we did it
We designed dazzling characters for label illustrations which could attract children in the age 6-12 y.o. (client’s target group). Our goal was to create some kind of heroes so children could model themselves on these characters.