Illustrated menu for M cafe in Multiplex cinema. The goal was to create a menu that shows not only classic coffee but also wide varieties of drinks/food and make it easy for visitors to make quick decisions.
how we did it
Firstly, we divided all menu options for categories like sweets, classic coffee, coffee with special flavors, smoothies, and not sweet food. Next, we used color crayons to create eye-catching illustrations on the big chalkboard. At first glance, visitors can see all drinks/food options and the prices. Sales have increased as a result.